Seafood towers, endless Honey Deuces and $100,000 suites: How the US Open lures in high-rollers and celebrities

In the weeks leading up to the US Open tennis tournament in New York, celebrities are flocking to the event. The tournament has seen a surge in ticket sales this year, surpassing last year’s record-breaking attendance figures. Not only are top tennis players like Coco Gauff and Novak Djokovic participating, but megawatt stars from various industries are also making appearances. American Express, the tournament’s credit card sponsor, has noticed an increase in the popularity of tennis, particularly among younger audiences. Corporate hospitality sales, including private suites, are up 27% compared to last year.